Women in FRAME:
Girls in FRAME
Giovanna Battaglia Engelbert
Giovanna Battaglia Engelbert lives and breathes the motto “Being cool is a bore, being fun is glaMORE.” Take one glance at the budding fashion icon’s Instagram and you can tell by right away that, in her case, less is certainly not more. The moment Giovanna starts talking, she draws you in, providing a shiny-clear window into the hilariously kaleidoscopic world she’s created—one that began in Italy and now co-exists between New York City and Stockholm (along with every stop along the way).
"I never leave my Italian-ness. I want to keep it wherever I go...I am a citizen of the world, but I’m always an Italian at heart."
Your ability to pivot between fashion, art, interior design and creative direction is remarkable. How much research goes into each project? Or do you prefer having a loose idea and then putting things together on the spot?
It all has to come from the research first. Creativity is an animal that feeds itself so the more you feed your creativity, the more creativity exists. You start with something. You have an idea and then that idea turns into something else and then it evolves and you kind of just let go and go with the flow and see what happens. I like to have a guideline though because I like to tell stories that have context, not just to be cool. Sometimes I think that being cool is nonsense. I love research. I have a lot of... "
Yes. My clients call me Gio_Pedia.
That’s your next book.
Gio_Pedia! I would love to do a mood book but it’s difficult. I would do it tomorrow if I could. Everything I’ve ever done in my life has a mood board but you have to ask permission from everybody and I use millions of pictures.
At this point you could just make a book of all of your own work. Like a portfolio.
I’m too young for that!
Most people would be like, “Yeah! I should make a book!” I know 25-year-olds who are writing memoirs. And I’m like, “About what?”
I’m thirty-fucking-eight and I’ve only been working in fashion for ten years! Joe McKenna and Marie-Amélie Sauvé have books. I really don’t know when I’m going to be content enough with my work to say, “OK. Let’s make a book of all my work.” Maybe this should happen when I retire? (Laughs) I’m not gonna retire though. I think I’m gonna work forever.