Responsible Denim

There is no shortcut to saving the planet. Our design process always starts with sourcing luxurious materials with minimal impact—and when we can’t find fabrics that meet our standards, we make them ourselves.


As first movers in denim sustainability, we’ve grown our Responsible Denim Program to include eco-conscious fabrics crafted from recycled or organically grown fibers, developed water-saving wash processes, and found a way to make comfort stretch denim degradable.


We even took on the elephant in the denim industry: The wash process. Our Responsible Wash Guidelines set a new standard that favors water-saving processes, responsible dyes and finishes, and uses zero harmful chemicals. We’ve come a long way—and the journey is just beginning.


There is no shortcut to saving the planet. Our design process always starts with sourcing luxurious materials with minimal impact—and when we can’t find fabrics that meet our standards, we make them ourselves.


As first movers in denim sustainability, we’ve grown our Responsible Denim Program to include eco-conscious fabrics crafted from recycled or organically grown fibers, developed water-saving wash processes, and found a way to make comfort stretch denim degradable.


We even took on the elephant in the denim industry: The wash process. Our Responsible Wash Guidelines set a new standard that favors water-saving processes, responsible dyes and finishes, and uses zero harmful chemicals. We’ve come a long way—and the journey is just beginning.


Made in LA in an energy-conscious facility that is safer for the planet and our communities.

100% (Bio)degradable cotton fabrication minimizes the impact left behind in the garment's afterlife.

2%

of the industry standard for water usage goes into making PURE, which equals just 1.25 liters—all of which is recycled, repurposed, or evaporated.

To be deemed a FRAME responsible denim product, the denim must meet one of our responsible fabric/blends parameters or all of our responsible wash guidelines.

65% of FRAME Denim is deemed a FRAME Responsible product today.

80% of FRAME Denim will be deemed a FRAME Responsible product by 2025.


PURE Denim

Made in LA in an energy-conscious facility that is safer for the planet and our communities.

100% (Bio)degradable cotton fabrication minimizes the impact left behind in the garment's afterlife.

2%

of the industry standard for water usage goes into making PURE, which equals just 1.25 liters—all of which is recycled, repurposed, or evaporated.

Pure Denim

Everything on our planet needs water to exist, but denim shouldn't be one of them. PURE denim preserves our most precious resource by using a unique, virtually waterless wash process.

To reduce carbon emissions, PURE is made start-to-finish in our eco-conscious Los Angeles facilities, using state-of-the-art technology and responsible production methods for minimal impact. Crafted from 100% biodegradable cotton fabric, PURE takes our Responsible Wash Initiative a step further—setting a new standard for luxury denim that puts the planet first.

Our goal is to create minimal impact on the Earth, and positive impact for people: In March 2022, we donated 10% of net profits from Pure by FRAME to water.org, a non-profit that supports people affected by the water crisis by providing safe, accessible, cost-effective water and sanitation solutions.

Made in LA in an energy-conscious facility that is safer for the planet and our communities.

2%

of the industry standard for water usage goes into making PURE, which equals just 1.25 liters—all of which is recycled, repurposed, or evaporated.

100% (Bio)degradable cotton fabrication minimizes the impact left behind in the garment's afterlife.

(Bio) Degradable
Denim

(Bio)degradable denim is finished using a microplastic-free dying process to create jeans that are better for you and the environment.

Recycled paper hangtags printed with soy-based ink and digital QR codes eliminate the need for excess labels and help reduce the garment’s carbon footprint.

04

Pillars of Responsible Washing:

Water-saving machinery

No bleach

No potassium permanganate

No stone-washing

(Bio) Degradable Denim

This garment is composed of 100% cotton fabrics which are finished with a microplastics-free process and some vegetable compounds, reducing toxic or harmful chemicals and making it better for the environment in its afterlife. Sewn with natural fiber threads, washed with eco-friendly finishing agents, and featuring recycled & organic labels printed with soy-based inks, this jean breaks down in a less harmful way. We have removed our traditional rivets and added easily removable hardware – buttons made of partially recycled metals that unscrew by hand and zippers from 100% recycled poly tape that are easily cut out of the jean, so you are able to detach and dispose of your jeans in an environmentally friendly way.

(Bio) Degradable denim is finished using a microplastic-free dying process to create jeans that are better for you and the environment.

04

Pillars of Responsible Washing:
Water-saving machinery
No bleach
No potassium permanganate
No stone-washing

Recycled paper hangtags printed with soy-based ink and digital QR codes eliminate the need for excess labels and help reduce the garment’s carbon footprint.

Degradable Denim

This garment uses an innovative fabric composed of Organic Cotton and ROICA V550® degradable stretch yarn made exclusively for the Candiani denim mill. This jean will break down significantly faster than traditional stretch jeans. This state-of-the-art fabric is finished with a microplastics-free process and some vegetable compounds, reducing toxic or harmful chemicals and making it better for the environment in its afterlife. We have removed our traditional rivets and added easily removable hardware – buttons made of partially recycled metals that unscrew by hand and zippers from 100% recycled poly tape that are easily cut out of the jean, so you are able to detach and dispose of your jeans in an environmentally friendly way.

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