PURE Denim
Made in LA in an energy-conscious facility that is safer for the planet and our communities.
100% (Bio)degradable cotton fabrication minimizes the impact left behind in the garment's afterlife.
2%
of the industry standard for water usage goes into making PURE, which equals just 1.25 liters—all of which is recycled, repurposed, or evaporated.
Pure Denim
Everything on our planet needs water to exist, but denim shouldn't be one of them. Our new water-saving PURE denim preserves our most precious resource by using a unique, virtually waterless wash process. Made entirely in eco-conscious facilities in Los Angeles to reduce carbon emissions, PURE minimizes our impact with state-of-the-art technology and responsible production. Using 100% biodegradable cotton fabric, PURE is the next generation of our Responsible Wash Initiative— setting a new standard for luxury denim that puts the planet first.
Made in LA in an energy-conscious facility that is safer for the planet and our communities.
2%
of the industry standard for water usage goes into making PURE, which equals just 1.25 liters—all of which is recycled, repurposed, or evaporated.
100% (Bio)degradable cotton fabrication minimizes the impact left behind in the garment's afterlife.
(Bio) Degradable
Denim
(Bio)degradable denim is finished using a microplastic-free dying process to create jeans that are better for you and the environment.
Recycled paper hangtags printed with soy-based ink and digital QR codes eliminate the need for excess labels and help reduce the garment’s carbon footprint.
04
Pillars of Responsible Washing:
Water-saving machinery
No bleach
No potassium permanganate
No stone-washing
Biodegradable Denim
This garment is composed of 100% Cotton fabrics which are dyed and finished without toxic or harmful chemicals, making it neutral to the environment in its afterlife. Sewn with natural fiber threads, washed with eco-friendly finishing agents, and featuring recycled & organic labels printed with soy-based inks, this jean will break down without leaving behind toxins. We have removed our traditional rivets and added easily removable hardware – buttons made of partially recycled metals that unscrew by hand and zippers from 100% recycled poly tape that are easily cut out of the jean, so you are able to detach and dispose of your jeans in an environmentally friendly way.
(Bio) Degradable denim is finished using a microplastic-free dying process to create jeans that are better for you and the environment.
04
Pillars of Responsible Washing:
Water-saving machinery
No bleach
No potassium permanganate
No stone-washing
Recycled paper hangtags printed with soy-based ink and digital QR codes eliminate the need for excess labels and help reduce the garment’s carbon footprint.
Degradable Denim
This garment uses an innovative fabric composed of Organic Cotton and ROICA V550® degradable stretch yarn made exclusively for the Candiani denim mill. This jean will break down significantly faster than traditional stretch jeans without leaving behind toxins. This state-of-the-art fabric is dyed and finished without toxic or harmful chemicals, making it neutral to the environment in its afterlife. We have removed our traditional rivets and added easily removable hardware – buttons made of partially recycled metals that unscrew by hand and zippers from 100% recycled poly tape that are easily cut out of the jean, so you are able to detach and dispose of your jeans in an environmentally friendly way.
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