Men's New Arrivals

Our new arrivals collection elevates your wardrobe with FRAME jeans in fresh washes, essential t-shirts & trousers, & seasonal upgrades with new drop status.

126 items

Select up to 3 styles
to compare

Size

Category

Color

Fit

Fabric

Stretch

Length

Suede Shirt -- Smoky Blue Image
Suede Shirt -- Smoky Blue Image
Suede Shirt -- Smoky Blue Image
Suede Shirt -- Smoky Blue Image
Suede Shirt -- Smoky Blue Image
Smoky Blue

R 34,700

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The Straight Jean -- Centinela Image
The Straight Jean -- Centinela Image
The Straight Jean -- Centinela Image
The Straight Jean -- Centinela Image
  • +10
Centinela

R 6,450

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Silk Blend Polo Sweater -- Off White Image
Silk Blend Polo Sweater -- Off White Image
Silk Blend Polo Sweater -- Off White Image
Silk Blend Polo Sweater -- Off White Image
Off White

R 10,400

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Modern Straight -- Natural Image
Modern Straight -- Natural Image
Modern Straight -- Natural Image
  • +7
Natural

R 5,750

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Open Weave Short Sleeve Shirt -- Cream Image
Open Weave Short Sleeve Shirt -- Cream Image
Open Weave Short Sleeve Shirt -- Cream Image
Open Weave Short Sleeve Shirt -- Cream Image
Open Weave Short Sleeve Shirt -- Cream Image
Cream

R 6,250

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Modern Straight -- Beige Image
Modern Straight -- Beige Image
Modern Straight -- Beige Image
Modern Straight -- Beige Image
Modern Straight -- Beige Image
  • +7
Beige

R 5,750

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Plaid Shirt -- Beige Plaid Image
Plaid Shirt -- Beige Plaid Image
Plaid Shirt -- Beige Plaid Image
Plaid Shirt -- Beige Plaid Image
Plaid Shirt -- Beige Plaid Image
Beige Plaid

R 9,250

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L'Homme Slim -- Rock Place Image
L'Homme Slim -- Rock Place Image
L'Homme Slim -- Rock Place Image
  • +15
Rock Place

R 5,300

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Duo Fold Tee -- Light Beige Image
Duo Fold Tee -- Light Beige Image
Duo Fold Tee -- Light Beige Image
Duo Fold Tee -- Light Beige Image
  • +2
Light Beige

R 2,300

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Jetset Modern Straight -- Silent Image
Jetset Modern Straight -- Silent Image
Jetset Modern Straight -- Silent Image
Jetset Modern Straight -- Silent Image
Jetset Modern Straight -- Silent Image
  • +1
Silent

R 4,600

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Jacquard Polo -- Brown Image
Jacquard Polo -- Brown Image
Jacquard Polo -- Brown Image
Jacquard Polo -- Brown Image
Jacquard Polo -- Brown Image
  • +1
Brown

R 3,900

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Modern Straight -- Eureka Image
Modern Straight -- Eureka Image
Modern Straight -- Eureka Image
Modern Straight -- Eureka Image
Modern Straight -- Eureka Image
  • +7
Eureka

R 5,050

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FRAME Logo Tee -- Brown Image
FRAME Logo Tee -- Brown Image
FRAME Logo Tee -- Brown Image
  • +3
Brown

R 2,050

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L'Homme Slim -- Cruz Image
L'Homme Slim -- Cruz Image
L'Homme Slim -- Cruz Image
L'Homme Slim -- Cruz Image
L'Homme Slim -- Cruz Image
  • +15
Cruz

R 4,850

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Light Weight Crewneck -- Grey Melange Image
Light Weight Crewneck -- Grey Melange Image
Light Weight Crewneck -- Grey Melange Image
Light Weight Crewneck -- Grey Melange Image
Light Weight Crewneck -- Grey Melange Image
Grey Melange

R 16,200

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L'Homme Slim -- Magical Image
L'Homme Slim -- Magical Image
L'Homme Slim -- Magical Image
L'Homme Slim -- Magical Image
L'Homme Slim -- Magical Image
  • +15
Magical

L'Homme Slim

New
Best Seller

R 5,050

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FRAME Logo Tee -- Smoky Blue Image
FRAME Logo Tee -- Smoky Blue Image
FRAME Logo Tee -- Smoky Blue Image
  • +3
Smoky Blue

R 2,050

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Jetset Modern Straight -- Jet Indigo Image
Jetset Modern Straight -- Jet Indigo Image
Jetset Modern Straight -- Jet Indigo Image
Jetset Modern Straight -- Jet Indigo Image
Jetset Modern Straight -- Jet Indigo Image
  • +1
Jet Indigo

R 4,600

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Duo Fold Tee -- Smoky Blue Image
Duo Fold Tee -- Smoky Blue Image
Duo Fold Tee -- Smoky Blue Image
Duo Fold Tee -- Smoky Blue Image
  • +2
Smoky Blue

R 2,300

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The Straight Jean -- Dark Navy Image
The Straight Jean -- Dark Navy Image
The Straight Jean -- Dark Navy Image
The Straight Jean -- Dark Navy Image
The Straight Jean -- Dark Navy Image
The Straight Jean -- Dark Navy Image
  • +10
Dark Navy

R 6,250

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Relaxed Heavy Denim Shirt -- Dreams Image
Relaxed Heavy Denim Shirt -- Dreams Image
Relaxed Heavy Denim Shirt -- Dreams Image
Relaxed Heavy Denim Shirt -- Dreams Image
Relaxed Heavy Denim Shirt -- Dreams Image
Dreams

R 6,450

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Baggy Jean -- Centinela Image
Baggy Jean -- Centinela Image
Baggy Jean -- Centinela Image
Baggy Jean -- Centinela Image
Baggy Jean -- Centinela Image
Baggy Jean -- Centinela Image
Centinela

R 6,950

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Relaxed Denim Shirt -- Smoky Blue Image
Relaxed Denim Shirt -- Smoky Blue Image
Relaxed Denim Shirt -- Smoky Blue Image
Relaxed Denim Shirt -- Smoky Blue Image
Smoky Blue

R 5,750

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L'Homme Slim Brushed Twill -- Smoky Blue Image
L'Homme Slim Brushed Twill -- Smoky Blue Image
L'Homme Slim Brushed Twill -- Smoky Blue Image
L'Homme Slim Brushed Twill -- Smoky Blue Image
L'Homme Slim Brushed Twill -- Smoky Blue Image
L'Homme Slim Brushed Twill -- Smoky Blue Image
  • +6
Smoky Blue

R 5,300

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Relaxed Cotton Shirt -- Light Blue Image
Relaxed Cotton Shirt -- Light Blue Image
Relaxed Cotton Shirt -- Light Blue Image
Relaxed Cotton Shirt -- Light Blue Image
Light Blue

R 4,600

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The Straight Jean -- Vicente Image
The Straight Jean -- Vicente Image
The Straight Jean -- Vicente Image
The Straight Jean -- Vicente Image
The Straight Jean -- Vicente Image
  • +10
Vicente

R 6,450

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Light Cotton Tee -- White Image
Light Cotton Tee -- White Image
Light Cotton Tee -- White Image
Light Cotton Tee -- White Image
Light Cotton Tee -- White Image
White

R 2,300

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Jetset Modern Straight -- Awaken Image
Jetset Modern Straight -- Awaken Image
Jetset Modern Straight -- Awaken Image
Jetset Modern Straight -- Awaken Image
Jetset Modern Straight -- Awaken Image
Jetset Modern Straight -- Awaken Image
  • +1
Awaken

R 4,600

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Relaxed Cotton Shirt -- White Image
Relaxed Cotton Shirt -- White Image
Relaxed Cotton Shirt -- White Image
Relaxed Cotton Shirt -- White Image
Relaxed Cotton Shirt -- White Image
White

R 4,600

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Modern Straight -- Bradwell Image
Modern Straight -- Bradwell Image
Modern Straight -- Bradwell Image
Modern Straight -- Bradwell Image
Modern Straight -- Bradwell Image
  • +7
Bradwell

R 5,050

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Cotton Relaxed Trousers -- Dark Navy Image
Cotton Relaxed Trousers -- Dark Navy Image
Cotton Relaxed Trousers -- Dark Navy Image
Dark Navy

R 8,100

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Double Pocket Over Shirt -- Dark Navy Image
Double Pocket Over Shirt -- Dark Navy Image
Double Pocket Over Shirt -- Dark Navy Image
Double Pocket Over Shirt -- Dark Navy Image
Double Pocket Over Shirt -- Dark Navy Image
Dark Navy

R 10,400

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Light Multi Pocket Jacket -- Light Beige Image
Light Multi Pocket Jacket -- Light Beige Image
Light Multi Pocket Jacket -- Light Beige Image
Light Multi Pocket Jacket -- Light Beige Image
Light Multi Pocket Jacket -- Light Beige Image
Light Beige

R 16,200

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Cotton Relaxed Trousers -- Beige Image
Cotton Relaxed Trousers -- Beige Image
Cotton Relaxed Trousers -- Beige Image
Cotton Relaxed Trousers -- Beige Image
Beige

R 8,100

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Modern Western Shirt -- Angel Image
Modern Western Shirt -- Angel Image
Modern Western Shirt -- Angel Image
Modern Western Shirt -- Angel Image
Angel

R 5,750

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Double Pocket Over Shirt -- Light Beige Image
Double Pocket Over Shirt -- Light Beige Image
Double Pocket Over Shirt -- Light Beige Image
Double Pocket Over Shirt -- Light Beige Image
Light Beige

R 10,400

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L'Homme Slim -- Eureka Image
L'Homme Slim -- Eureka Image
L'Homme Slim -- Eureka Image
L'Homme Slim -- Eureka Image
L'Homme Slim -- Eureka Image
  • +15
Eureka

R 5,050

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Light Cotton Tee -- Black Image
Light Cotton Tee -- Black Image
Light Cotton Tee -- Black Image
Light Cotton Tee -- Black Image
Black

R 2,300

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L'Homme Slim -- Bradwell Image
L'Homme Slim -- Bradwell Image
L'Homme Slim -- Bradwell Image
L'Homme Slim -- Bradwell Image
L'Homme Slim -- Bradwell Image
  • +15
Bradwell

R 5,050

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Relaxed Denim Shirt -- Dusty Sage Image
Relaxed Denim Shirt -- Dusty Sage Image
Relaxed Denim Shirt -- Dusty Sage Image
Dusty Sage

R 5,750

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Chunky Textured Sweater -- Cream Image
Chunky Textured Sweater -- Cream Image
Chunky Textured Sweater -- Cream Image
Chunky Textured Sweater -- Cream Image
Chunky Textured Sweater -- Cream Image
Cream

R 10,400

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Leather Jacket -- Black Image
Leather Jacket -- Black Image
Leather Jacket -- Black Image
Leather Jacket -- Black Image
Leather Jacket -- Black Image
Black

Leather Jacket

New
Best Seller

R 39,400

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Modern Straight -- Dark Navy Image
Modern Straight -- Dark Navy Image
Modern Straight -- Dark Navy Image
Modern Straight -- Dark Navy Image
Modern Straight -- Dark Navy Image
Modern Straight -- Dark Navy Image
  • +7
Dark Navy

Modern Straight

New
Best Seller

R 5,300

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Duo Fold Tee -- Dusty Sage Image
Duo Fold Tee -- Dusty Sage Image
Duo Fold Tee -- Dusty Sage Image
  • +2
Dusty Sage

R 2,300

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Cashmere Crewneck Sweater -- Smoky Blue Image
Cashmere Crewneck Sweater -- Smoky Blue Image
Cashmere Crewneck Sweater -- Smoky Blue Image
Cashmere Crewneck Sweater -- Smoky Blue Image
Cashmere Crewneck Sweater -- Smoky Blue Image
Smoky Blue

R 13,900

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Double Face Shirt Jacket -- Black Image
Double Face Shirt Jacket -- Black Image
Double Face Shirt Jacket -- Black Image
Black

R 11,600

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Chunky Sweater -- Spring Red Image
Chunky Sweater -- Spring Red Image
Chunky Sweater -- Spring Red Image
Chunky Sweater -- Spring Red Image
Chunky Sweater -- Spring Red Image
Spring Red

R 20,800

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Relaxed Tee -- Light Olive Image
Relaxed Tee -- Light Olive Image
Relaxed Tee -- Light Olive Image
Light Olive

R 2,750

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Chambray Shirt -- Herald Image
Chambray Shirt -- Herald Image
Chambray Shirt -- Herald Image
Chambray Shirt -- Herald Image
Herald

R 5,300

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Vintage Denim Jacket -- Blue Beach Rips Image
Vintage Denim Jacket -- Blue Beach Rips Image
Vintage Denim Jacket -- Blue Beach Rips Image
Vintage Denim Jacket -- Blue Beach Rips Image
Vintage Denim Jacket -- Blue Beach Rips Image
Blue Beach Rips

R 10,400

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